Stories are meant to teach, entertain and connect us, and one essential part of human storytelling – the archetype – is experiencing a revival in digital imagery. Learn what the three main archetypes are and how to incorporate them into your work.
Boutique studio creates design, VFX and animation for the new alien enemy and numerous VFX shots in the latest episode, Flatline.
As we continue to integrate digital screens into our lives, images are becoming smaller and we’re facing an increasing demand for engaging, sensorial imagery that draws the viewer into the screen.
Art directors discuss the impact of the world's most powerful imagery – and how you can use them to best effect.
Leading creatives tell us what they think of the government's proposed new art and design GCSEs.
What does Creative Skillset's skills and talent project really offer creatives who want to join or grow within advertising, animation, design, digital, film, games, TV or VFX – and the agencies who employ them?
MPC's VFX team has collaborated with Mother and Juan Cabral to create an ethereal journey towards the perfect bed.
Anna Richardson-Taylor asks some of the questions graduates will be facing along their initial career steps, and gets expert advice from creative industry veterans to help them answer them – and hopefully secure a glittering career.
Popular wisdom has it that brand loyalty is dead. Rob Coke from Studio Output disagrees, but says that many brands need to change to continue to engender loyalty.
Professional-quality, completely cloud-based creative apps will be a reality in 2014. We speak to Adobe, AMD, Autodesk, Nvidia – and creatives – to discover if the tools will live up to the hype.
We chart the most important technologies of 2013 – and review the best software, hardware and apps of the year.
Discover what’s really got us going in 2013 as top creatives take clients, tutors, Adobe, design ‘competitions’, responsive design and more to task.
Spend some time with our best longform features from the past year across branding, graphic design, illustration, graphic design, animation, VFX, post-production and more.
Discover the most popular AE tutorials for VFX, CG and animation.
Leading designers, illustrators and creative directors tell us what from the world around us is going to have the biggest impact on their work in 2014.
How will the best creative projects look and work differently in 2014?
16 top creative directors, designers and illustrators speak their minds about what’s in store for 2014.
Alex Hope, MD of Double Negative, explains what the Autumn Statement really means for UK VFX.
Michael Burns looks back over last week's IBC show in Amsterdam to discover new tech and emerging trends.
Mark Russell discusses working with Martin Scorsese, why setting up VFX unions matters and why New York is an up-&-coming city for VFX work.