Matt W Moore’s Dedication to Satisfaction
Matt W Moore is known for his Vectorfunk digital illustration for international clients – including Nike, Rojo TV and Vodafone – and personal projects such as posters and tees. But Matt also likes to get his hands dirty, working with watercolours, spray-paint, inks, pastels and oils.

Matt describes his use of colour as “super-saturated, celebrating full-spectrum colour and unique palettes.” Inspiration is wide-ranging; “I’m a fan of nature, tropical palettes, tribal art, bold colourful graffiti, the list goes on.”

He finds that mixing colours often sparks ideas: “It’s exciting to put colours next to each other, and not know how it will look”. Matt goes further, and advocates a “subversive” reinterpretation of colour theory.

Moore adds that simple tricks can transform designs: “Swapping colours can drastically change the vibe of a design. The psychology of colour is fascinating because we’re programmed to take certain cues from colour selections; simple ones like red – stop; green – go; black – serious; pastel – safe, grey – neutral; but there are many more.”

He adds: “It gets interesting when colour combinations create a push and pull between two contrasting vibes, such as a fun, fluffy design in red and black, or a rigid, geometric design in pastels.”

Matt’s recent Paris exhibition, Crystals and Lasers, saw him experimenting with such unexpected combinations, created using spray-paint and masking tape on canvas. The images combine literally hundreds of colours into abstract geometries; and while you can detect a certain amount of inspiration from nature, the final combinations are other-worldly.

He says that his background in graffiti “opened me up to using vibrant colours, high contrast and unexpected combinations. “Simultaneously, the ease of working with vectors, and being able to swap colours on the fly, makes me more confident in selecting combinations when painting canvases and murals. Then I’m forced to make snap decisions, there’s no swapping, scaling or cropping, so the end result is often unexpected.”