5 Top tips Andrew Williams

1. Make sure you choose colours well and understand the concept of depth of field.

2. The focal point is hugely important. Take some time and choose it wisely.

3. For inspiration, look beyond design – think about, for example, camera angles in films.

4. Pay attention to detail and get the retouching right. But don’t overdo the feathering.

5. Don’t work solo; have a trusted someone around to bounce ideas off. It will make you a better designer.