How to get the message across about the switchover from analog to digital TV? Sony asked Kempt to develop an online game that was fun, addictive, and kept to their brand values. So it made a shoot-’em-up.
“Once the transition to colour had been made, influences came in thick and fast, from the Warner Bros styling of the laser cannon, the Beano-influenced blunderbuss through to Ghostbusters for the wonderful proton accelerator!”
Frequent pop-culture references ensure that the user can relate to the game and encourages them to read the content. Vivid kids’-TV colours, silly sound-effects and intentionally unreal weaponry all lift the game into the absurd while leaving the core message intact.
These and other stylistic additions lift what might otherwise have been a fairly banal and destructive effort into a cheeky but enjoyable experience. There are plenty of viral games out there, so the challenge was how to make this one stand out. “Well, firstly we all work really hard, during the production of a game all nighters are not uncommon and the game is under almost continuous development to ensure that it works as a complete unit.
THIS MONTH'S BEST FEATURES
Political cartoons in 2017: Chris Riddell, Rebecca Hendin and Dave Brown on what it’s like to create satirical art in a digital world
2017's best album covers: How Split used lasers to design Vessel's The Great Distraction cover art
This network helps creative pros mentor students from under-represented backgrounds
How to find a font: Discover the name of a typeface with these apps
5 ways Adobe Stock will revolutionise your motion graphics work
Digital Arts Guides
The hottest work, tech & techniques that match your creative tastesAnimation & VFX Business & Career Success Creative Hardware Creative Software Graphic Design Illustration & Art Interactive Design & VR Marketing Photography UX & Web Design Video Post-production