For the annual GAP print brochure aimed at signing up young people to a year of voluntary work, Matinée kept the design fresh and colourful.

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In its second year of producing the annual brochure for GAP Activity Projects, Matinée Sound & Vision saw the brief change from an A4 to an A5 print brochure. Entitled Volunteer to be Different, the brochure is designed to appeal to and inspire a target audience of 17-25-year-olds, interested in a GAP placement before going to university or starting work. 
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Across 32 colourful, photo-centric pages, the brochure outlines what is involved during a GAP year, and explains the benefits of volunteering and how the projects helps others around the world.
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According to Louise Thompson, account manager at Matinée, creating a design that was eye-catching enough for the target audience and that could accommodate the amount of text provided within the confines of a smaller sized publication was the main challenge of the project. 
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“We looked at existing publications available for the target audience and drew on the most eye-catching elements, therefore creating a brochure that was fresh and exciting,” adds Stephen Williams, Matinée’s multimedia designer. 
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<div class=inlineimage><img src=www.gap.org.uk.

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“We were bold in our use of images,” says Stephen Williams of Matinée. “Images played a vital role in the brochure – the reader can open the brochure and instantly get a feel for what GAP was all about.”
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