Kids WB! spots

TV channel Kids WB!’s latest ad campaign relied on the efforts of Blur Studios and Riverside Production.

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Riverstreet Productions has continued its successful collaboration with Blur Studio to create a dynamic, new image campaign for US TV channel Kids’ WB! The new campaign includes 22 on-air spots and features the irreverent attitude and familiar iconography that has helped make Kids’ WB! a dominant leader in Saturday morning US TV.
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“We’ve helped to enhance the funny, smart, irreverent, energized Kids’ WB! attitude and we’ve always done a good job in refreshing the package each year, pushing it to new levels of creativity and relevance,” says Riverstreet creative director Tracy Pion. 
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“This year, we were especially eager to go in this new direction inspired by the look of Kids’ WB!’s programming. Many of the new shows, as well as returning hits, have abstract concepts or are influenced by Japanese animation, and we wanted to incorporate that look into the campaign.”
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Certain visual elements have also been a consistent feature of Kids’ WB! branding. “We have developed a concept based on the studio backlot,” says Riverstreet executive producer Michael Blum. The brand is also built around icons, the Kids’ WB! logo, and the studio water tower. The final component has traditionally been real kids.”
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According to Blum, the creative challenge of the project was to develop an original look that reflected the network’s current series, while retaining core elements of a brand that has been so successful for so long. 
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