Disney’s toon spirit

Idents for new Disney channel Cinemagic aimed to woo a modern family audience by bringing iconic cartoon characters into the real world.

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The chance to work with some of cinema’s most iconic characters is a dream brief for most television creatives. That the characters are from classics such as Toy Story, Alice in Wonderland and 101 Dalmatians only adds to the allure. 
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So it proved for English & Pockett. The UK broadcast design company won the pitch to brand Disney’s new 24-hour family entertainment channel, Cinemagic, now being broadcast on Sky. 
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Aimed at families with children aged 4-15 years, Cinemagic comprises both traditional and new Disney programming. English & Pockett created all on- and off-air branding, as well as an original logo design. 
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