They’re your toughest customers and they can’t even read yet. How do interactive designers keep their audience of children happy? Digit went exploring through the round window...

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We all wish we were still kids, because when you’re a kid everything is new, fresh, exciting, and alive. Around every corner is a new adventure.
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From the beginning, children embark on an incredible learning curve where everything they see is new. Each experience – good or bad – feeds their perception and understanding of the environment around them. 
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As the Internet increasingly becomes a way of life for us, and something that children are being brought up using, interactive designers have a responsibility to help kids make sense of interactive media, and get something out of it.
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“Kids, in their only similarity to us, love ideas and narratives and content, not the technology that carries it” Ian McClelland, Turner Broadcasting

“The most popular content is content that kids can affect – something they can change”
Rebecca Shallcross, CBBC

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