“Selling is everything, from chatting up a girl in a bar to what you wear in the street.” But selling is changing, says David Droga, one of the biggest creative names in advertising.

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David Droga may be one of the biggest names in advertising, but as a consumer, he’s as cynical as the rest of us. Worldwide creative director of the huge agency Publicis, Droga doesn’t like to be sold to, and he says it’s a trait he shares with the British public. “I think the British general public is more aware of good design and good advertising,” he says. “The British don’t just sit back and accept rubbish.”
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Droga is an authority on advertising markets around the world. He’s led creative departments all over the globe, starting in his native Australia. In his early 20s, he joined OMON – a small, Sydney-based start-up – and quickly turned it into Australia’s hottest agency. 
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At 27, he took the creative director role at Saatchi & Saatchi Singapore. Success there earned him the opportunity to lead Saatchi’s London office. 
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