Channel Four’s original brief was to ‘innovate and experiment’. It started with the logo.

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Channel 4 was the first broadcaster to use computer graphics in its on-air branding, with the birth of the multi-coloured ‘4’ logo, designed by Martin Lambie-Nairn in 1982. 
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In its original form, nine coloured segments whirled around, orbiting each other before assembling as the figure ‘4’. A variety of different animated logos evolved over the next 13 years, before a major redesign in 1996 debuted a new identity on the theme of “connections”, involving a series of circles, one of which held the number 4. 
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