Normally, people are more concerned with what’s in the bottle. Not so Beck’s, which has been offering reworkings of its labels since 1987, featuring some of the world’s best contemporary artists.

 border=0 /> </div><BR></div>
</p>
<p>
Art and design can appear in the most unlikely of places – from castings of the inside of a house, to graffitted subways, to beer bottle labels. And, no other brewing company has put so much effort into helping sponsor creativity than Beck’s, which is celebrating 20 years of Beck’s art. 
</p>
<p>
While surfacing in many guises, the most impressive is the reworking of the Beck’s branded beer labels, featuring the likes of Tracey Emin, Damien Hirst and Tim Head. The project started in 1987 in collaboration with Gilbert & George, and Beck’s has been giving up-&-coming artists a unique platform ever since. 
</p>
<p>
The bottles themselves are now collectors items, and represent the best in artistic talent, a snapshot of the now that stands the test of time. Digit has worked with Beck’s agency Leo Burnett to showcase some of the most striking beer bottle labels of the last 20 years.
</p>
<p>
<div class=inlineimage><img src=\r\n\t\t\t\r\n\t\t\t \r\n\t\t\t \r\n\t\t\t \r\n\t\t\t \r\n\t\t\t \r\n\t\t\t \r\n\t\t\t \r\n\t\t\t \r\n\t\t\t \r\n\t\t\t \r\n\t\t\t\t\t
\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t
\r\n\t\t\t \r\n\t\t\t\r\n\t\t'; var doc = $('#jobbio-iframe-4DF329D0-F480-4586-B26A79D23B28AFFE').get(0).contentWindow.document; doc.open(); doc.write(frameContent); doc.close(); })($);
Get Our Newsletter
Get Our Newsletter
TRENDING
How to create the perfect 3D, VFX or games art showreel

Promotion

How to create the perfect 3D, VFX or games art showreel

TRENDING
86 Best Photoshop tutorials

86 Best Photoshop tutorials

TRENDING
Visual Trends 2017: These are this year's must-know colour, design, branding and photography trends

Visual Trends 2017: These are this year's must-know colour, design, branding and photography trends

Comments