How The Mill Creating the First Fully Adjustable Car Revolutionises Car Advertising

Shoot at any time, at any location, without the need to rely on a physical car with The Mill BLACKBIRD – the first ever fully adjustable car rig that creates photorealistic CG cars. 

Dull, black and with a left-the-factory-too-early-by-mistake aesthetic, it may not look like a revolution. But the BLACKBIRD might just give car advertising the rocket boost it needs. 

With the ability to transform to match the length and width of almost any car, capture a virtual version of the environment and even apply all this to augmented reality, where you can see any vehicle in CG, the Blackbird squashes obstacles that have previously put the brakes on car adverts.

It may come as a surprise that car manufacturers are in short supply of cars but, with endless model revisions, multiple shoots and cars to promote, adverts are insatiable car guzzlers. 

You can imagine the BLACKBIRD will help in tonnes of scenarios – whether testing out different car colours before you buy or visualising the latest advances in car design. 

The car was created in collaboration with JemFX, Performance Filmworks and Keslow Camera.  

Find out more.

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