Step 8 Now let’s add a script font to contrast with the rigidity of the rest of the type. This was a popular approach in ads for much of the 20th century, and while it seems a little clunky today, it’s another useful marker of the times we’re emulating. The font I’m using is Jott 45, which can be downloaded for free from bit.ly/hcRo16.
For harmony, make the text the same red as the ground, then go to Layer > Layer Styles > Drop Shadow. Use 100% for the Opacity, white for the Color, 119° for the Angle, 18 pixels for the Distance, 18 pixels for the Spread and 0 pixels for the Size.
Step 9 The building is too grey and needs to fit more with our overall colour scheme, so let’s make it more blue by going to Image > Adjustments > Hue and Saturation. Select the Colorize option and then change the Hue to 205, the Saturation to 33 and the Lightness to -4.
Step 10 Now we’ll add some silhouettes of people, as if they’re arriving at the building. The ones I used are from Shutterstock and you can get them at bit.ly/e0ZDA1. Group these and give them an opacity of 50%.