Step 11 To integrate the type into the photo better, we need to add some reflection from the photo to the type. Use the Marquee tool again to select a rectangle the size of the type from the area underneath the type. Go to the ‘desert’ layer and copy the selection. Paste this into a new clipping mask layer directly above the type in thelayer stack.
Add a layer mask using the button on the bottom of the Layers panel. Create a gradient in this to fade it out upwards. Set the layer’s blending mode to Multiply.
Step 12 Select all of your layers, copy a merged version (Cmd/Ctrl + Shift + C) and paste it at the top of the layer stack. Apply a Gaussian Blur at 60% and set the layer’s blending mode to Soft Light at 60% opacity. If you want a more washed-out, retro feel, duplicate this layer.
Step 13 One very important element that will help integrate the type into the scenes is to add a shadow to the ground. Select the type, then create a layer above the ‘desert’ layer set to Multiply and 60% opacity.
Fill in the selection with black, and flip the shape vertically. Now Free Transform it so it is long and thin. Add a Gaussian Blur of 30%. Apply a mask and use a black brush to fade the shadow out on the right.