Step 5 Some of the shadows will be tricky to add, so use the Pen tool (P) carefully to draw the curves correctly. You can use the original Illustrator vector shapes to help make the selection by adding a temporary stroke to the vector Smart Object to highlight the borders of the individual letterforms. Once all the shadows are done, set the ‘type_vector’ layer’s blending mode to Overlay.
Step 6 Double-click the vector Smart Object to edit it in Illustrator. Change the colour to C0 M0 Y0 K20. Save and close it.
Back in Photoshop, double-click the ‘type_vector’ layer and add a soft bevel (Layer > Layer Style > Bevel and Emboss) using the values shown. The effect should be subtle.
Select the ‘shadows_main’ layer and create a new layer (again, make it a clipping mask), named ‘shadows_more’.
Step 7 Set the blending mode of ‘shadows_more’ to Multiply. Using a large soft brush, add shading to accentuate depth. Focus on the left of the image as the light source in the photo is in the top right. Reduce the opacity until it looks realistic.
Add a new layer as a clipping mask called ‘shadows_hard’. Set this layer’s blending mode to Multiply.
We still need to make the logo look less synthetic, so add noise (Filter > Noise > Add Noise, with the Amount at 20%) to the Smart Object.