Calls for help from over 150 million children have gone unanswered in the last 10 years because globally child helplines don’t have the resources they need.

Free Our Voices, a global campaign initiated by Child Helpline International (CHI), is highlighting their plight by asking people to give their voices via an interactive online petition.

The pro-bono campaign was created in partnership with Wieden+Kennedy Amsterdam’s in-house creative incubator - The Kennedys - and the digital team at MPC Creative.

CHI is a network of child helplines operating in 143 countries. Over 277 million children have contacted CHI in the last decade in need of care and protection, but over 50 percent of these calls, many of them about violence, neglect, suicide and sexual abuse, went unanswered due to lack of resources.

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