You'll need to decide on a few informational elements before you start the design proper. Things to conside include company name Web address, contact details and any extra branding. You should also look back at any some sticker art from the 60s to early 90s – when the likes of Jim Philips and Ed Roth produced some amazing examples – for inspiration, as it's from here we'll be taking our lead.
Before further work in Photoshop grab yourself a pencil and paper, and start producing some rough sketches of possible layouts and sticker ideas.
Once the layout and sticker designs have been chosen, you then need to map it out onto an A5 sheet, and transfer those positions roughly to the layout in Photoshop (you can use a separate layer to block out sticker areas, using the box and polygon tools to create a map of your sticker sheet). Save the document as Sticker sheet Layout.psd.
For this masterclass, the stickers themselves are going to be pen and ink graphics that will later be coloured in Photoshop. There are many ways to draw pen and ink graphics but the method in the following steps best suits our own style of illustration.