Publishing for the iPad


Tigz Rice is a London based photographer specialising in fashion and boudoir with a vintage aesthetic. An Adobe Community Professional and Wacom Influencer, she originally trained in digital illustration before naturally progressing into the world of photography and retouching. Alongside a client list including Cosmopolitan Magazine, Burlesque On Ice and Paris Burlesque Festival, her work has dominated the European burlesque scene since 2009, which consequently means everything she owns is covered with a fine layer of glitter…

It is clear that publishing to devices like the iPad is becoming essential to survival. Bloomsbury is on course to make around a quarter of its revenue from ebooks in 2011 and is selling more ebooks than paperbacks in the US.

The secret to successful digital publishing is creating something beyond the mere text of ebooks, however. Forrester analyst James McQuivey predicts that e-ink readers like the Kindle will become less important as manufacturers bring out tablet computers, and that once that shift happens, books and magazines will need to be more interactive.

However, despite impressive first sales of iPad magazines such as Wired, sales of further digital magazines have declined. In addition, publishers balked at the costs and time required to create such titles. Luckily, the landscape is changing, as Adobe and Quark introduce their own tools to create digital titles.

But how do you get started within this new technology? We look at 12 solutions.

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