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Art Nouveau flourished in other European countries, taking on an individual style in each. In Austria, led by the young painter Gustav Klimt, the movement was known as the Vienna Secession.

The Secession rejected the over abundance of floral ornamentation favoured by French Art Nouveau, and turned to a more controlled use of line and decoration, taking inspiration from classical form and symbolism.

In 1903, led by artists Koloman Moser and Josef Hoffmann, the Wiener Werkstätte (Viennese Workshops) opened as an extension to the Secession. Werkstätte graphic designers produced many influential posters, advertisements, and logotypes.

The voice of the Secession movement was a magazine called Ver Sacrum (Sacred Spring). Published from 1898 to 1903, it established a standard for avant-garde graphic language.

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<i>Ver Sacrum</i> magazine cover, 1898
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