The iPhone is not the same as the iPad. Besides the smaller display, people use it differently – reading in short bursts of time throughout the day instead of long sessions in the morning and evening. And, crucially, there’s a vastly bigger audience.

To reach this army of iPhone users with a product they’ll read and love (and pay for), take advantage of Mag+’s new iPhone reader app and InDesign templates, which allow you to re-imagine your publication for this portable device and create an app that’s a perfect fit.

Here are the basic steps to using Mag+ to build your iPhone publication, with a great new app from technology website The Next Web as an example.

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