When the exclamation "Oh how cute!" is heard from someone viewing an illustration by Sascha Preuß – aka Bubblefriends – he knows he’s created another winning piece. Sascha says that creating cute figures requires neither supernatural powers nor rare talents – it isn’t that difficult if you follow a core set of principles.

Here he reveals the rules of cuteness – plus how to stay the right side of the line between cutely hip and childishly schmaltzy. Step by step, Sascha will take you through the development of a character from the first sketch to the final colouring.

“Our small character is a can of bug spray who frightens every kind of insect with his little cloudy friend,” says Sascha. “Together they put the evil guys to flight. Cute but pitiless!”

Time to complete

4 hours


Adobe Illustrator CS2 or later

Project Files

(it’s free!)

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