Intro

Author:

Working under the name Imakethings, Andrew Groves is a freelance illustrator. He says: “I have a particular interest in the natural world, and aim to invent characters that explore the grotesque beauty of its many beasts and creatures, and the folklore that surrounds them.”

Andrew is currently based in the UK creating work for clients such as Foundation Skateboards, Snowboarder Magazine, Orange and Panasonic to name but a few. He is also constantly involved in self-initiated projects and schemes as well as creating work for exhibitions and shows worldwide.

As a tool that regularly reminds clients that you’re alive and available for work, creative postcards are a great solution. Cheap to produce, these mini canvases provide a snapshot of your latest work in miniature. And if the style appeals, you’ll find many creative directors pinning promo cards to their studio walls, ready to pick up and commission when that style is needed.

The secret is to keep them coming. Don’t just produce one, and fire it off now because it's December along with the rest of the design fraternity – send them monthly, or when you scoop a creative award and use it to showcase the winning work. Or, tell a story that shows evolving characters that the recipients can emote with, played out over several cards. Whatever you do, have fun with this fusion of miniature canvas and self-promo tool.

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