Self-promotion is one of the most important areas of any freelancer’s business. Ben the Illustrator devotes some of his time to devising art purely to win over potential clients, and in this tutorial he takes you through the creation of a piece from what he calls his ‘seasonal billboard’: online self-promotional work depicting the four seasons.

Ben says that showing your portfolio of commissions when touting for new work doesn’t always cut the mustard. Creating something from scratch can be the clincher, selling you in a much more convincing way in what is a competitive environment.

Having worked through this Masterclass, you should gain an awareness of what makes a focused self-promotional piece.

Hopefully you will also learn a whole lot about colour, something Ben has strived to understand and exploit positively since he started his career 13 years ago.

Time to complete

3 hours



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