News
Report: Facebook Likes are worth £114 to brands
Facebook Like clicks are worth $174.17 (around £114) to a brand – a 28% increase since 2010, according to a new report.
Advertising
What's New
-
-
News
Tumblr ads go mobile
Animated GIFs, journal entries, cat photos, and now, more ads. Tumblr, in an effort to further boost its revenue, is rolling out ads into users' mobile feeds.
-
News
Autodesk unveils new logo as part of in-house rebrand
The Maya and 3DS Max developer has revealed a new identity based around concepts of motion.
-
News
Firefox OS fox character designer details its creation
Dutch illustrator Martijn Rijven discusses designing a firey fox for Mozilla and Wolff Olins around a concept of 'freedom'.
-
Features
Fail fast: how to succeed by failing
Failure is ever-present in the design industry, but by adopting the ‘fail fast’ strategy, you’ll be able to quickly adapt as it progresses and create the best-possible outcome.
-
News
Duffy & Partners rebrands Fisher Price – but leaves logo alone
New identity includes a slightly retro, almost 1970s-style colour scheme and more prominent use of photography rather than cutesy characters.
-
News
Opinion: Dove campaign blaming graphic designers and retouchers is pure hypocrisy
The viral campaign from Canada takes a swing at those 'directly responsible' for retouching photos in ad campaigns, magazines and newspapers.
-
News
Japanese ad platform offers 'simpler, better' QR code alternative
One of Japan's largest ad agency's services mixes image recognition with GPS and time data from smartphones to link consumers with product information.
-
News
Opinion: Promoting good in the age of an austerity of caring
Neil Bennett responds to opinions on what works in 'good' campaigns from speakers at the D&AD's White Pencil award event.
-
News
David Puttnam tells creatives to keep it real at D&AD's first ever White Pencil award
Branding needs to show what companies are really like – authentically and honestly – if it wants to win back the trust of consumers.
-
Features
Opinion: Soon, your camera will never stop taking pictures
The next step after Instagram in our search for visual authenticity, is to be capturing photos constantly, says Mike Elgan.
-
News
Facebook says ad reach just as important as clicks
Merely viewing an ad is just as effective a way to reach consumers, Facebook says its new data shows
-
News
Apple awarded best ever Brand and Design Studio gongs at D&AD's 50th birthday party
Also a special 50th Birthday Honourary President’s Award to Derek Birdsall, and this year's single Black Pencil Award
-
News
Royal College of Nursing launches ad campaign highlighting nurses' expertise and compassion
The campaign showcases nurses' holistic roles as much as their medical ones, and as much as advocates for patients as caregivers.