• Price: 89 . 342

  • Company: Pantone

  • Pros: pros: Entirely new specification system has 2,000+ colours; dedicated printing ink mixers; logical numbering system; easy software picker and palette creation.

  • Cons: Does not completely duplicate original PMS colours; potential confusion between sRGB/Adobe RGB; no CMYK process print samples; tiny software window.

  • Our Rating: We rate this 6 out of 10 We rate this 6 out of 10

Goe is the first entirely new colour-specification system from Pantone since it first introduced its Pantone Matching System (PMS) in 1963. It provides a completely new set of 2,058 solid colours – almost double the 1,114 of PMS.

In particular, there are more blues and greens. These are ‘solid’ colours, with no metallics or special effects, though there’s provision for additional colours in future. The system is primarily intended for printed spot colours, but works just as well with on-screen media. At this stage, it supports only coated (glossy) printing papers.

You can buy Goe in two kits. For £89 you get the GoeGuide fan-out swatch book for coated papers, plus myPantone Palettes colour picker software (for Mac OS X or Windows).

For £342, you also get the two-volume GoeSticks set – hundreds of ring-bound pages of little self-adhesive printed chip samples, six per colour, that you can attach to roughs or proofs, or experiment with on plastic ‘playground’ sheets provided. This pricier set comes with a fancy red and chrome-coloured plastic storage case, which looks great.


Down at the production end, there’s a new set of inks for printing presses, such as offset litho and flexo process, to allow any Goe colour to be mixed from 10 base colours plus a clear ink. The original Pantone Matching System required 13 base inks.

However – and this is an important point – Goe is not a complete replacement for PMS. Pantone hasn’t attempted to duplicate every PMS colour within Goe. There’s no guarantee that you’ll find a precise match in Goe for a particular PMS number.