For many digital creatives, asset management software stopped being useful when Photoshop 7 introduced the File Browser. However, there’s much more to this application than mere thumbnail browsing.

iView MediaPro is currently a Mac-only product – though a Windows release is due soon. It offers a wide range of batch processing and management tools that should save you a lot of time compared to doing the same tasks in Photoshop. MediaPro can work with audio and video, though it’s not in the same league as a specific tool such as Focus Enhancement’s FireStore DV Conversion Suite.

The standard way to use MediaPro is to take a bunch of images and change attributes such as their size, resolution, and colour space to fit your output profile – whether for Web or print. Presets can be saved and shared between users. The application includes some basic image manipulation tools such as crop, resize, brightness, contrast, saturation, sharpen, plus some automated tools for functions such as removing red-eye, and inverting photo negatives. It’s no Photoshop, but it’s beyond tools such as iPhoto.

Users with little time on their hands will appreciate the PDF Maker. This basic allows you to crop, resize, and arrange your images on the page. It’s ideal for creating PDFs of illustrations to send to clients, but it can be used to prepare images for commercial printing.

With other features such as version management for workgroups, AppleScript support for complex automation, built-
in CD burning and backup, and slideshow and HTML gallery preparation, MediaPro 2.0 is a great timesaving tool. It comes up short next to the more expensive Extensis Portfolio but MediaPro 2.0 is fast, and it works.