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Corbis Introduces £5 Web and Mobile Resolution Photos as New Research Finds Interesting Pictures Make Online Ads More Effective 

 Interesting pictures and illustrations may make online ads more noticeable and effective according to new independent online research conducted by YouGov. According to the survey of more than 2,000 UK internet users, 53% of people say that they are more likely to notice online ads if they feature interesting photos or illustrations and 52% report that they are more likely to click on ads with relevant offers if they feature interesting photos or illustrations.

The release of the new research coincides with Corbis Images, recognised for having one of the best collections of stock photography and illustration on the planet, making nearly its entire collection available in new, simple Web and Mobile Resolution file sizes that can be licensed for as little as £5. The new affordable file sizes have been designed specifically for use on websites and for computer tablets and mobile devices such as the Apple® iPad™ and iPhone®.

“Creative and media professionals no longer have to settle for lower quality stock photos or illustrations when producing ad creative or publishing on the web or for mobile applications,” said Rajiv Jain, CTO and SVP/GM of CorbisImages.com. “Our new Web and Mobile resolution file sizes of our world-renowned photos and illustrations are the perfect fit at an affordable price, and people now have the opportunity to demonstrate their best creative work online.”

Corbis Images’ Web and Mobile images are priced according to pixel size, license model and price tier. For royalty free (RF) images, Corbis Images is offering one simple 400 pixel file size with prices ranging from £5 to £20. For rights-managed images (RM), Corbis Images is offering two files sizes – 400 and 640 pixels – with prices ranging from £15 to £60. 

Creatives can now use Corbis Images’ award-winning creative and editorial imagery collections for their smallest web and mobile needs with minimal manipulation or resizing, for an affordable price. The Web and Mobile resolution files sizes continue to offer customers indemnification and high levels of rights control.

“There is no doubt that online ads could be far more effective and that outstanding photography and illustrations could certainly make a real difference,” said Daniele Fiandaca, Founder of Creative Social and former European Chief Executive of Profero, a leading digital ad agency. “Corbis is recognised for having an incredible collection of stock photos and illustrations, and it’s fantastic that the design community is now able to license them so affordably.”

Demand for imagery online continues to grow rapidly along with the overall spend in online advertising. Despite the global economic recession, the UK internet advertising sector increased revenues by 4.2% to £3.54 billion in 2009, up from £3.35 billion in 2008, according to a report by the Internet Advertising Bureau and PricewaterhouseCoopers LLP.  Global internet ad spend is anticipated to grow to $65bn (£39.8bn) in 2010, accounting for 15% of all ad spend, according to a study by GroupM.

www.corbisimages.com