A visual communicator with a strong focus on ideas-led projects, with an emphasis on packaging design.

What’s your favourite tool?

I tend to use Illustrator as I love the sharpness of vector-based imagery and it’s adaptability.

What’s been your favourite piece you’ve created and why?

My Cannibal’s Carvery picnic hamper has been my favourite piece to date. Every aspect of it was so much fun to work on, from the research right through to mocking up the final packaging. I also got to experiment with materials and processes I hadn’t previously worked with, such as the laser-etched bamboo cups. I think my enjoyment showed in the finished article and it’s been great seeing people getting a similar enjoyment from viewing it.

Cannibal’s Carvery is a unique, luxurious picnic hamper Paddy designed for M&S.