This is not your average paint commercial.

Moved by colour and motion, Psyop and ad agency McKinney are sending consumers along a epic journey of exploration through bold and beautiful shades from the Emerald Paint Collection from US brand Sherwin-Williams.

The team looked to fine art for inspiration, drawing from Mark Rothko and Georgia O’Keeffe as inspirations.

Director Lauren Indovina explained, “What’s important about looking toward these artists in our process is that their art brings to the table another era, another way of thinking about and creating great graphic design.Thinking differently is just what they did.” 

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