But that wasn't the only thing Vanatage had in mind when it developed the product.

"The biggest issue with any drone that shoots quality video is that it's essentially a big, flying lawnmower. If you're hit, you're cut; if it's in the eye, you're blinded," said Tobin Fisher, one of the company's co-founders.

To illustrate this, Fisher sometimes shows photographs of drone injuries that are definitely not for the squeamish.

He wanted to make a drone that was safer to use, so Snap's four rotors are covered by protectors. The company went through multiple designs to come up with one that doesn't interrupt the airflow to the rotors while ensuring no one ends up in the emergency room after an accident.

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