At IBC 2011, AMD has unveiled the FirePro SDI-Link technology for real-time, GPU-accelerated post production and broadcast pipelines requiring SDI input and output. The tech was announced with support from broadcast technology companies including AJA, Bluefish444, Blackmagic Design, DELTACAST, DVS and Matrox. The first graphics card from AMD to support FirePro SDI-Link is a version of the FirePro V7900 workstation-class card.

The FirePro SDI-Link includes the new DirectGMA technology that allows SDI I/O products and graphics cards such as the FirePro V7900 SDI to communicate directly over PCI Express® (PCIe). AMD says that customers can build solutions for virtual sets, professional video production/post-production, on-air motion graphics, on-set 3D VFX, and other scenarios. All of this can be accomplished with ease via APIs exposed in the AMD FirePro SDI-Link SDK.

The AMD FirePro V7900 SDI is slated to ship in October 2011 for US$2,499 (around £1,575).