The second annual G-Technology Driven Creativity Awards are now open for submissions. Creative individuals who enter will have the opportunity to have their unique work and talent celebrated and recognised not just for its aesthetic qualities, but for the dedication, invention and drive that has gone into creating it.

The successful entrants will all receive cutting-edge G-Technology external drives and the overall winner will walk away with a grand prize of €5,000 to help to fund their next creative project.

Submissions should be made through the official G-Technology website in one of three categories – photography, music or film/animation – as a professional or non-professional. Entrants should explain what 'drove' them to create the piece being submitted and how they would use the prize fund to develop their next creative project.

Entry is free and open to residents in United Kingdom, France, Germany, Ireland, Finland, Portugal, Netherlands, Sweden and Russia and only original work created is eligible for submission. The entry period closes at midnight on 30th August 2011, with the category winners and runners-up announced on 23rd September and the overall winner announced on 10th October 2011.

G-Technology Competition

2010 saw the first year of the competition, with more than 500 entries across the three categories and the overall Driven Creativity Award went to Iain Weir for his entry – The Henley Swim.

"Photography is a passion that runs through my family," said the winner. "From about age 5 I was basically given old cameras that were about to die; as relatives purchased new compact cameras, I'd often be given their old one, so I always had a camera of some description. Since I had my own camera, I had the autonomy to decide when to take my own photos and what those photos would be of. Through the support of the G-Technology Driven Creativity competition, winning this award has meant I am now able to take my photography to the next level."

As well as rewarding the winning entrants with prizes, G-Technology will further celebrate and promote the successful work of the finalists by showcasing it at exclusive gallery exhibitions in London, Paris and Berlin. The Strand Gallery in central London 0Fr in Paris and The Janine Bean Gallery in Berlin will host the exhibitions between 10 - 15th October 2011. This will include a private opening evening at each venue to bring together the successful entrants, the competition judges, G-Technology representatives, and members of the press.

Weir's advice for budding entrants to the competition is to keep learning. "Watch web seminars, read books and magazines and try to master a few different techniques, " he says. " But then challenge yourself by trying to think of ways to use the new skills that you've learned in a way that applies to the subject you're passionate about."

Exclusively targeting the content creation market, Hitachi's G-Technology drives are engineered specifically to meet the needs of the Mac community, including heavy users of multimedia content, Final Cut Pro digital audio/video (A/V) specialists, and other pre/post production professionals. From rugged portable drives to ultra-fast rack-mount arrays, G-Technology's USB, FireWire, eSATA, SAS and Fibre Channel storage solutions support virtually all levels of A/V production and can be found in post-production facilities worldwide.

"G-Technology is proud of its continuing support of the creative community across Europe. Our products help ensure that the innovative and unique work of our customers is kept secure," said Steve Pereira, vice president, EMEA, Hitachi GST. "The second annual Driven Creativity competition means we can reach out and highlight the work of every member of the creative community - photographers, musicians, artists, and filmmakers. Last year's winner, Iain Weir, is testament to the talent that exists and we are excited about unearthing even more refreshing talent this year – not just for creating a unique piece of work, but also those who can demonstrate that they've gone the extra mile to produce something inspiring and push the boundaries of their art."

Submissions should be made through the official G-Technology website in one of three categories – photography, music or film/animation – as a professional or non-professional. Entrants should explain what 'drove' them to create the piece being submitted and how they would use the prize fund to develop their next creative project.

Entry is free and open to residents in United Kingdom, France, Germany, Ireland, Finland, Portugal, Netherlands, Sweden and Russia and only original work created is eligible for submission. The entry period closes at midnight on 30th August, 2011, with the category winners and runners-up announced on 23rd September and the overall winner announced on 10th October 2011.

Full competition rules, terms and conditions can be found at www.g-technology.eu/competition.