With 873 photos in motion, AlmapBBDO has created a touching one-minute film for Getty Images. This job required extensive research into the archives of thousands of photos of the brand.
Patient research work involving more than 5 thousand photographs resulted in a one-minute film that AlmapBBDO created to advertise stock library Getty Images. The film is surprising when showing 873 images in 15 images per second, sufficient speed to transform the series into a video that, without any text, tells a story of a life from beginning to end. All photos, without any exceptions, are from the Getty Images archives.
Copywriter Sophie Schoenburg and art director Marcus Kotlhar worked for six months researching images, improving the script and building each scene so they would not only be understood, but would also touch viewers. Sometimes, for example, a scene would look perfect on paper, but the images chosen to depict it were not sufficient or did not perfectly match up to offer the right movement and sense. And hence the research had to be restarted.
The film was directed by Cisma, via Paranoid BR, along with Marcos Kotlhar, the art Director at the agency.
"It was a labour of love", says Cisma. "Although it uses still images, we tried to make it dimensional with movement and by playing with perspective. All images are 100% from the Getty Images archive. The only thing we did was change the scale and rotation to build the stop-motion sequence. There's so much in there that it's a spot that should be watched frame by frame."
For the creative team, the purpose was to adhere to the concept that Getty Images has so many images that anybody is capable of telling any story they want by only using their archives. In the film “Do amor ao Bingo em 873 imagens" [From love to Bingo in 873 images], a storyteller in the corner of the screen describes the images used.
The Getty Images logo appears at the end of the story, but the storyteller continues to turn until reaching the exact number of images in the Getty Images archive.