London-based motion graphics studio The Darkroom has created an 80ft motion-graphics projection to promote HBO’s new TV series, Game of Thrones -- which is being shown in the UK currently on the Sky Atlantic channel.

The projection was shown on a giant 80ft billboard from April 8 - 17 in the Hollywood and Highland Center in Los Angeles, for the US promotion of the show.

The graphics were designed and produced by The Darkroom’s creative director Bruce Ferguson, who designed the projection to be exclusive, while staying true to the design elements of the show, such as the gate, shields, and the sword, along with the series strap-line, ‘winter is coming’. It included a wall that looked like ice -- based on an iconic and crucial location in the series -- which came alive with projection mapping and themes from the series to create excitement and anticipation among the target audience. The projection ran every half hour at night for three minutes on a loop.
 
“This is a billboard that comes to life," says Bruce, "or a movie with a final frame that remains on the screen even after the projectors are turned off."

Game of Thrones is based on the bestselling fantasy book series A Song of Ice and Fire, by George RR Martin.