Yesterday the Internet went a little bit nuts yesterday for a snippet of Star Wars-related news. What was called Star Wars Episode VII is now officially called Star Wars: The Force Awakens – which has prompted much speculation on what that title means for the plot and characters of the next film.
The announcement of the new Star Wars title also got font nerds (like us) discussing what font the film's logo used. We swiftly concluded that it's a bold weight of the font used in some of the original Star Wars posters from 1977, ITC Serif Gothic – it wasn't a hard spot, the K is an obvious giveaway.
Serif Gothic was designed by Herb Lubalin and Tony Di Spigna and released by in 1972 by ITC, now part of Monotype. It's currently available through MyFonts.
Read on to see more examples of ITC Serif Gothic in use in sci-fi designs.
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