Ludo Sans is an experimental typeface created by director David Luepschen and art director/graphic designer Janina Sitzmann.

“I love to explore new ways of creating," says David, "and we had been talking for a while about wanting to do a project for the pure joy of creativity."

The project exists as a series of GIFs that show the typeface in motion – as colours flow within the letters in psychedelic fashion.

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