Hand lettering artist Alison Carmichael has been commissioned by London design practice SomeOne to freshen up the logo of global tourist attraction Madame Tussauds. The new logo is part of the more digital-focused rebrand of the wax figure house.

SomeOne had Alison look at the design of the script with a rather simple brief - to create an "evolution not a revolution" of the word mark. The new logo is essentially an update than starting a fresh new design.

The main focus was to create a logo that could be applied across all digital applications, working in line with SomeOne’s reconsidered BrandWorld - an entire operating system for the brand communications, from graphic to photographic assets, that can be used across all channels. SomeOne creative director Rich Rhodes says their BrandWorld is a "largely non-written, visual approach". 

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