Canon has formally launched the EOS M compact camera with an interchangeable lens, following pics that leaked online last week.

Available in black, white, silver or red in an attempt to appeal to style-conscious consumers as well as creative pros, the EOS M aims to condense the EOS camera tech developed over decades and pour it into a pint-sized pot.

The EOS M boasts a 18-megapixel APS-C hybrid CMOS sensor that can capture across a range of lighting conditions (an ISO range of 100-12,800). A Hybrid AF (autofocus) system allows for super-fast, accurate focusing when shooting stills and movies, according to Canon. The EOS M lets you record Full HD video with stereo sound.

On the back is a high-resolution, 7.7cm (3-inch) LCD touchscreen.

Canon is offering a choice of two initial lenses with the EOS M: a 18-55mm f/3.5-5.6 IS STM lens and a fixed 22mm f/2 STM lens. If that sounds kinda limited – and it does – the optional EF-EOS M mount adaptor allows any of Canon's current EF lens to be used.

The EOS M ships with the Speedlite 90EX flash, which can be fired wirelessly if needed.

The EOS M will be available in the UK from October 2012. With an EF-M 18-55mm f/3.5-5.6 IS ST lens, the EOS M costs £769.99 inc VAT. With an EF-M 22mm f/2 STM lens and the mount adaptor, it costs £879.99 inc VAT.

A bundle of the EOS M and both lenses (but not the mount adapter) costs £949.99 inc VAT. The EF-M 18-55mm f/3.5-5.6 IS STM lens on its own costs £269.99 inc VAT, with the EF-M 22mm f/2 STM lens costing £229.99 inc VAT. The Lens Adapter costs £129.99 inc VAT.