Leica announced new cameras this week, including its plans for a special limited edition of the Leica M, which will be designed by Apple’s very own head of design, Sir Jony Ive.
The camera will be so limited that there will only be a single unit produced, which will auctioned off for charity in summer 2013 in aid of Reporters Without Borders.
“The auction will be organised by Bono, vocalist of the rock band U2, and the proceeds will go to those whose work Leica particularly wants to support: reporters in parts of the world afflicted by war and crisis,” Leica said.
The design process for the special camera hasn’t started yet, so the camera is still a long way off, but it will be interesting to see what Ive comes up with and how much the device will fetch at auction.
Ive and the Apple design team attended D&AD’s 50th birthday party yesterday, they were awarded two gongs for best ever Brand and Design Studio.