ThinkBreatheLive (TBL) has again teamed up with Beyoncé, this time on her epic four-night Memorial Day weekend comeback concerts, Back to Business, which were staged at Atlantic City's new Revel Hotel. Each show consisted of a two-hour, 23-song odyssey, the majority of which featured a massive TBL-generated interactive graphic display.
The stage was an elaborate colossus that included myriad LED screens, including three 100-foot-plus monitors (one back LED, a mid LED that can hide or reveal the band members, and an LED floor), and several smaller screens on six towers. A blizzard of interactive visuals seesawed across the monitors throughout the show, ranging from a Tron-esque infinity treadmill floor to accompany End of Time to a slew of strobe lights and silhouettes complementing a slow-motion version of Baby Boy to interactive lasers moving to every step of the choreography in Schoolin' Life.
Watch a clip of the show below.
As with last year's Billboard project, TBL worked directly with Beyoncé, director Ed Burke, and choreographer Frank D Gatson Jr throughout the creative process.
"In our first meeting, we asked who our point person would be, and they said, 'Beyoncé,'" stated TBL creative director Andy Jennison. "And that was true – she was a fixture in our office. One of the things I love about working with Beyoncé is that she rolls up her sleeves and gets right into it. She doesn't just come in to approve things, she becomes part of the creative process."
During a series of pre-production meetings, Beyoncé's team presented visual references in order to give Jennison and his team an idea of the flavours Beyoncé was looking for. Jennison quickly put together a treatment which maximized the usage of the various screens that Beyoncé would employ during her show. The team of 2D and 3D artists immediately began working on executing visuals that accented notes, choreography, and Beyoncé's unique vision of graphic, modern and iconic imagery.