Leftchannel has created an elegantly rendered pre-feature ident for an indie film/art hub in Ohio, based on classic silent-era imagery by Boris Bilinsky.
Gateway Film Center features a diverse mix of independent and commercial film in an intimate and stimulating environment. To reflect this mix, leftchannel’s creative director Alberto Scirocco took inspirations from the classic posters created by Boris Bilinsky for Fritz Lang’s ground-breaking 1927 silent film Metropolis.
The motion design/animation studio created an evocative 20-second opener that precedes the start of every feature presentation at the popular art and film hub.
The piece was built to feature some of the signature architecture of the cinema's home city of Columbus, treated subtly so that the piece still had universal appeal yet had a particular interest to the local viewer.
“[the cinema] focuses a great deal of their energy on film and the arts in general,” explained Scirocco. “They have a real passion for film, so it made sense for us to nod to a classic like Metropolis."
“The film poster features a distinct monochromatic feel that captures a certain stark city skyline,” continued Scirocco. “Our piece evolved from that with more detail and lighting. In it, you only see the top of the buildings and all of the visuals emerge from out of the darkness. The final scene features klieg lights scanning the sky that take on an 1950s art deco, futuristic look.”