Maybe the recommendation “follow your dreams” should be updated to “be wary of your dreams and their annoying jingles”. 

Most of us are barely able to control our own dreams (why am I naked again?), but the inventive lot at Studio Smack ask whether one of our only precious ad-free retreats is up next for a corporate takeover. 

With sound design and visuals as striking – and disturbing – as the initial concept, Studio Smack’s animation is creepy, beautiful and makes you really, really want a Coke. 

Studio Smack, who create animations in reaction to societal developments, is not living in a dream world: scientists have found a way to ‘read’ your sleeping brain.