The BAB partnership is led by Age UK Bristol and funded by the Big Lottery Fund. It works with local organisations to help older people across the city live fulfilling lives.
The short film, which draws on the tradition of Creature Comforts, aims to raise awareness of the effects of social isolation among older people, but also to promote positive activities and BAB as a single point of contact for people to get involved and improve their lives.
Judith Brown, deputy chair of BAB and chair of Bristol Older People's Forum said: “Aardman used the voices of local people, and I think the film is brilliant, and will help people to be less lonely. We wanted to reach out in a fun way to people who may not be in contact with anyone else, and invite them to contact us."
Heather Wright, executive producer at Aardman added: “Hearing the voices of older people in Bristol talking about loneliness helped us to understand just how easy it is for people to become lonely. They gave us real stories that touched our hearts and minds. Our job was simply to bring them to life in a memorable way while addressing what is undoubtedly a serious issue for us all.”
The animation was successfully premiered as part of the launch of the 2015 Celebrating Age Festival, which highlights the positive contribution the over 50s make to life in Bristol. The celebration took place at the MShed on the 27th September.