To promote Amazon’s big single-day summer sale – dubbed Amazon Prime Day (or if you're in the US, click here for the deals) – the online supermarket commissioned animation studio Hornet and director Peter Sluszka to produce some lovely stop-motion animated films (and some winning GIFs). The real hook to them is that they’re constructed from the corrugated cardboard that makes up the brown boxes that are as much part of Amazon’s identity as the smiling logo and the irritating browsing experience if you don’t know exactly what you want.

Read our sister site TechAdvisor’s pick of the Best Amazon Prime Day deals, from the hundreds of thousands of products on sale today.

You can watch the ad above, and see more of the GIFs and behind-the-scenes photos over the following pages (or scroll down on mobile).

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