Author: Michael Burns
Author: MPC gets prehistoric for Publicis’ latest coffee spot, creating a T-Rex family and other Jurassic creatures
MPC has created a prehistoric land of dinosaurs in Publicis’ latest spot for Nescafé Goldblend
Directed by Park Pictures duo Christian & Patrick, the 60-second spot was a huge undertaking for the VFX team, with multiple dinosaurs created from scratch
Other effects made use of impressive matte paintings, including an animated lava-spewing volcano, designed as a backdrop.
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