Toronto-based studio The Juggernaut has created an imaginative and skilful spot for spirits producer Diageo and its Dutch Ketel One Vodka brand.

Generations blends numerous styles of animation, visual effects and even classical letterpress to tell the story of Ketel One's Distilleerketel No. 1 - the vodka's original copper pot still.

Parent company Diageo approached The Juggernaut directly, according to executive creative director Craig Small. "Their marketing team was looking for a standout animated spot that was content-driven, fresh and innovative and something that would draw viewership and hopefully create a buzz," said Small.

"They had one mandate: tell a story that touches on three of the eight points found on Ketel One's bottle."

"I pitched a concept that covered all eight plus a bonus Easter egg. The basic thinking behind the pitch was fitting a 325-year timelapse of the Ketel distillery in Schiedam, the Netherlands, into a mere 30 seconds."

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