Combining two of the most popular things with creatives right now – 3D projection mapping and Christmas – Manchester-based studio The Neighbourhood has made a cubic Christmas tree where all manner of festive and neon goodness is projected onto a structure built of boxes.
Watch the video below to see how it was done.
Jon Humphreys, creative director at The Neighbourhood, Creative Director, Jon Humphreys said, "Stuart Dearnaley our resident innovation lead created a digital framework that our artists could use to project on our 'cubic tree' custom built in our R&D grotto. The idea is that everyone has the opportunity to 'hang' something on the tree. The results are beautiful."
He says that the team will continue to experiment and learn new techniques such as VVVV and Ardunino in 2012.
Check out this recent experiment with 3D project mapping by Studio Output for Sony PlayStation, and keep an eye out for something special from The Neighbourhood in a future issue of Digital Arts.