A new 60-second spot, directed by 4Creative’s Neil Gorringe, has launched All4, Channel 4’s new digital service.

It heralded the new All4 brand identity which replaces the 4oD brand across all platforms.

MPC created the spot with extensive VFX and developed five separate environments from scratch.

The work included giving Alan Carr 360-degree vision and providing an alternative transport method for newsreader Jon Snow.

Led by VFX supervisor Michael Gregory and 3D supervisor Greg McKneally, the MPC team spent over 12 weeks creating the multiple environments, such as the future Chatty Man set, with host 'Alien Carr'.

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