Mill+ has posted a 'making of' for its visuals for the opening and category titles for the 2014 AICP Awards ,which bring to life an installation piece celebrating the the art and technique of the American commercial.

The Association of Independent Commercial Producers (AICP) is an advertising industry trade association for companies that specialise in producing commercial content across various media – film, video and digital.

The annual awards show was the anchor event for AICP Week which included The Directors Lecture Series and the premiere of the AICP Show: The Art & Technique of the American Commercial at the Museum of Modern Art.

The behind the scenes video depicts the process taken by the Mill+ team, led by creative director Clarice Chin, who used a wealth of unusual objects placed in a clean setting to transform the concept 'a delicate balance' into a series of quirky and colourful sequences.

View more of the work by using the controls right and above