RingSide Creative and Cutters Studios divisions Flavor, Cutters and Dictionary Films, have combined a hybrid design and animation style with original live-action footage for Front and Back (above).
The 30-second spot for Ford's agency Team Detroit, continues the long-running Rant Ford Trucks campaign.
"Over the past couple of years, the visual inspiration for our F-150 Rant campaign has been the work of Saul Bass," explained Brad Hensen, group creative director at Team Detroit. "We've tried to have a lot of fun with positive and negative space. We wanted to keep a sense of that visual language, but give it its own identity. Brad Tucker and his team at Ringside/Flavor/Cutters hit it perfectly. In fact, it was difficult to choose from the multiple options they provided. It was a great experience because they guided the project through every phase."
"It is a real privilege for us to have the chance to present a single, unified front to take this iconic campaign to new dimensions," said Brad Tucker, Flavor's executive creative director. "To create the look, we experimented to find new ways to marry 3D, live-action, traditional cel animation and motion graphics."